Customer Segment Marketing Analyst

Simon S. Kim
Nov 11
1 min read

[Company / Industry] Nano Technology / Industrial Equipment Manufacturer

[Position] Customer Segment Analyst

[Function] Marketing

[Reporting Line] Head of Marketing, ESEA

[Employment Type] Permanent

[Compensation] TBD

[Location] Seoul, Korea

[Consultant in charge] Simon S. Kim

COMPANY DESCRIPTION:

Global leading provider of high technology tools and systems for research and industry.

PRIMARY PURPOSE:

To conduct Industry, Academic & Government based customer and market analysis to identify key opportunities across the Company's Business Units. Align and collaborate with BU Marketing, Group Marketing, to develop tailored marketing programs that align with industry and government roadmaps. To collaborate with local marketing communication teams to maximise lead generation and return on marketing investment (ROMI). To work closely with business units for the commercialisation process of NPI including alignment on value proposition, commercial readiness and introduction plans.

JOB DESCRIPTION:

Target market sensing and market intelligence
Plan and design industry focused campaign, tactics along with company strategy and focus

[KEY PERFORMANCE MEASURES]

Market sensing and segment report
Opportunity generation and lead conversion
NPI success
Internal communication and engagement with business units, alignment with the business objectives, content, and target customers
Work with marketing communication team to develop precision marketing campaigns
Engage and communicate with defined industry KOL’s and key accounts.
Develop, manage industry segment media coverage
Other tasks assigned by line manager