Visa Introduces Trusted Agent Protocol: An Ecosystem-Led Framework for AI Commerce
- Simon S. Kim
- Nov 4
- 1 min read
OCTOBER 14, 2025
Amidst 4,700% surge in AI-driven traffic to U.S. retail sites,
new protocol enables safer agent-driven checkout by
helping merchants verify agents and avoid malicious bots
SAN FRANCISCO--(BUSINESS WIRE)-- Visa Inc. (NYSE: V) today unveiled Trusted Agent Protocol, establishing a foundational framework for agentic commerce that enables secure communication between AI agents and merchants during every step of a transaction. Trusted Agent Protocol aims to address the unique challenges facing agent-driven commerce, ushering in a new era where AI can search, compare and pay on behalf of consumers, while ensuring trust between merchants and AI agents. With the release of this protocol – developed in collaboration with Cloudflare – Visa reinforces its commitment to supporting safer and more seamless interactions in the evolving ecosystem of intelligent payments. Trusted Agent Protocol is available today in the Visa Developer Center and GitHub...
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