[Company / Industry] Global Digital Payments / Financial Services
[Position] Head of Marketing
[Function] Marketing
[Reporting Line] APAC Regional Marketing Head / Country Manager
[Employment Type] Permanent
[Compensation] TBD
[Location] Seoul, Korea
[Consultant in charge] Simon S. Kim
Company Description:
World's leader in digital payments
Job Description:
[Brand, Solutions & Campaign Management]
Implement evidence-based strategic marketing plans for the countries designated to achieve key business metrics based on country priorities
Lead the local marketing team to execute marketing plans, working collaboratively across functions and geographies
Continue to evolve digital adoption and usage, building team capability and seeking opportunities to co-create with agencies, internal stakeholders and external partners
Lead the marketing data and analytics strategy including customer insight management, client/partners data federation, implementation of a data management platform and marketing return on investment analysis
Consult and liaise with clients on integrating client requirements into creative development and execution
Management responsibility for the country media and creative agencies
Management responsibility for the country relationships with key social platform partners including Facebook, Google, Twitter, Kakao and Instagram
Manage the sponsorship portfolio including the country implementation of global platforms including FIFA & Olympics and local partnerships. Prepare and negotiate contracts for approval by the regional head of Marketing. Evaluate effectiveness and communicate outcomes, learnings and best practice.
Effectively evolve and manage a team that grows and guides the company marketing in the designated markets with digital and social at the core.
Manage, forecasting and financial reporting
Drive excellence in project management
[Client Marketing]
Work extensively with Head of Client Relationship Management, Head of Merchant Sales and Solutions and Head of Product to define individual client business objectives and priorities in order to develop and deliver insightful and impactful marketing strategies as part of the company 360 offering.
Establishment of dedicated client marketing team and resources to deepen issuing and merchant client relationships, providing marketing strategy through to activation including optimal use of the company capabilities and assets
Provide tailored, marketing strategy and activation input to client RFPs
Establish a high touch client servicing model aligned with the country strategy/operating model and individual client’s needs, including developing agreed client marketing plans, weekly internal client team engagement, and monthly, quarterly and yearly client meetings across marketing teams with all key clients
[Strategy and Segmentation]
Work with internal stakeholders (primarily product, consulting, analytics) to develop a deeper, whole of market understanding of consumer needs across the full consumer lifecycle.
Provide rich, insightful data and analytical capabilities to internal stakeholders and clients.
[Success Measures]
Client Engagement Scores (global and country studies) including value of marketing contribution
Successful management of CMS and VIK monies to deliver maximum ROI
Marketing campaign Return on Investment (MROI)
Communication effectiveness measures – social metrics, CPA, effective reach
Brand Vitality and Key Attribute measures
Market Share
Cross Border Volume
Program delivery on time and on budget
Managing scope of work and completion of Annual Agency Reviews
Sponsorship awareness per ad tracking: Incremental PV and ROI
Demonstrate an ROI on initiatives
Successful audit results
Annual Employee Engagement survey
Annual performance reviews, goal setting, high quality, active career development plans for all team members, one on ones, quarterly career development reviews, ongoing coaching and development
Job Requirements:
Vision and passion for our business, with high energy and intelligence
Futurist outlook and passion for technology innovation.
15+ years relevant industry experience with a minimum of 10+ years of experience with related Marketing and Marketing Management roles
Extensive Marketing/Brand Management and Media experience
Confidence and ability to work with senior clients within marketing and executive level across existing and new partners
Strategic marketing experience
Extensive communication development and execution experience, with a focus on digital and experiential activation
Strategic, analytical thinker who consistently challenges the status quo and constructively challenges the team to aim for higher ground; change agent
Demonstrated capabilities in client engagement at C-level – communication, presence, and thought leadership
Proven experience in managing interfaces to technology groups and other technical teams in order to translate business needs to deliverables
Proven experience in managing complex, cross-functional projects across internal and external organizations
Ability and mindset to work collaboratively across various stakeholders
If you are interested, please contact +82-2-6123-0100