[Company / Industry] Global Digital Payments / Financial Services [Position] Head of Marketing [Function] Marketing [Reporting Line] APAC Regional Marketing Head / Country Manager [Employment Type] Permanent [Compensation] TBD [Location] Seoul, Korea [Consultant in charge] Simon S. Kim Company Description: World's leader in digital payments 
 Job Description: [Brand, Solutions & Campaign Management] Implement evidence-based strategic marketing plans for the countries designated to achieve key business metrics based on country priorities Lead the local marketing team to execute marketing plans, working collaboratively across functions and geographies Continue to evolve digital adoption and usage, building team capability and seeking opportunities to co-create with agencies, internal stakeholders and external partners Lead the marketing data and analytics strategy including customer insight management, client/partners data federation, implementation of a data management platform and marketing return on investment analysis Consult and liaise with clients on integrating client requirements into creative development and execution Management responsibility for the country media and creative agencies Management responsibility for the country relationships with key social platform partners including Facebook, Google, Twitter, Kakao and Instagram Manage the sponsorship portfolio including the country implementation of global platforms including FIFA & Olympics and local partnerships. Prepare and negotiate contracts for approval by the regional head of Marketing. Evaluate effectiveness and communicate outcomes, learnings and best practice. Effectively evolve and manage a team that grows and guides the company marketing in the designated markets with digital and social at the core. Manage, forecasting and financial reporting Drive excellence in project management [Client Marketing] Work extensively with Head of Client Relationship Management, Head of Merchant Sales and Solutions and Head of Product to define individual client business objectives and priorities in order to develop and deliver insightful and impactful marketing strategies as part of the company 360 offering. Establishment of dedicated client marketing team and resources to deepen issuing and merchant client relationships, providing marketing strategy through to activation including optimal use of the company capabilities and assets Provide tailored, marketing strategy and activation input to client RFPs Establish a high touch client servicing model aligned with the country strategy/operating model and individual client’s needs, including developing agreed client marketing plans, weekly internal client team engagement, and monthly, quarterly and yearly client meetings across marketing teams with all key clients [Strategy and Segmentation] Work with internal stakeholders (primarily product, consulting, analytics) to develop a deeper, whole of market understanding of consumer needs across the full consumer lifecycle. Provide rich, insightful data and analytical capabilities to internal stakeholders and clients. [Success Measures] Client Engagement Scores (global and country studies) including value of marketing contribution Successful management of CMS and VIK monies to deliver maximum ROI Marketing campaign Return on Investment (MROI) Communication effectiveness measures – social metrics, CPA, effective reach Brand Vitality and Key Attribute measures Market Share Cross Border Volume Program delivery on time and on budget Managing scope of work and completion of Annual Agency Reviews Sponsorship awareness per ad tracking: Incremental PV and ROI Demonstrate an ROI on initiatives Successful audit results Annual Employee Engagement survey Annual performance reviews, goal setting, high quality, active career development plans for all team members, one on ones, quarterly career development reviews, ongoing coaching and development Job Requirements: Vision and passion for our business, with high energy and intelligence Futurist outlook and passion for technology innovation. 15+ years relevant industry experience with a minimum of 10+ years of experience with related Marketing and Marketing Management roles Extensive Marketing/Brand Management and Media experience Confidence and ability to work with senior clients within marketing and executive level across existing and new partners Strategic marketing experience Extensive communication development and execution experience, with a focus on digital and experiential activation Strategic, analytical thinker who consistently challenges the status quo and constructively challenges the team to aim for higher ground; change agent Demonstrated capabilities in client engagement at C-level – communication, presence, and thought leadership Proven experience in managing interfaces to technology groups and other technical teams in order to translate business needs to deliverables Proven experience in managing complex, cross-functional projects across internal and external organizations Ability and mindset to work collaboratively across various stakeholders If you are interested, please contact simon.kim@rp4rp.com +82-2-6123-0100
