[Company / Industry] Global leader in 3D printing solutions / 3D printing
[Position] Digital Marketing Specialist
[Reporting Line] Marketing Team Leader, Korea
[Employment Type] Permanent
[Consultant in charge] Simon S. Kim
Company Description: A manufacturer of 3D printers and 3D production systems for office-based rapid prototyping and direct digital manufacturing solutions
Formulate digital marketing strategy and ensure effective implementation of digital marketing programs / campaigns that serve the regional goals and business objectives.
Promote the company's online brand visibility and improve its digital experience by working closely with the regional/corporate Digital Marketing team.
Localization of the company's global website and maintain the local website to well perform as a content hub as well as customer engagement platform.
Drive healthy traffics to the local website that convert to Korean business opportunities through a strong digital media strategy such as SEO, content marketing, keyword search and other paid media campaigns.
Develop email campaigns using Marketo based on deep understanding of target audiences and customer journey.
Plan/develop local content tailored for various Stratasys social media channels in alignment with the corporate editorial calendar.
Support key marketing events in Korea to maximize awareness and demands.
Define tactics, set schedules, and manage budgets to ensure timely delivery of all programs.
Track and present detailed ROI analysis and display agility in modifying marketing plans according to market responses.
Other duties as assigned.
5+ years’ relevant experience in digital marketing campaigns
Hands-on experience developing and managing web properties
Hands-on experience developing digital campaigns including EDM, landing pages etc.
Expertise in SEO or keywords search strategy especially on Naver and Google
Expertise in paid media campaigns including display Ads and paid social, re-marketing etc.
Experience managing and collaborating with 3rd party vendors
Proficient with web analytics applications (ex: Google Analytics) and Webmaster tools.
Fluency in English, excellent written and verbal communication skills
Highly self-motivated, independent, detailed-oriented, ability to work under pressure to meet tight deadlines and adapt to changes.