Junior Brand Manager

[Company / Industry] Global Dairy and Food Company / Food Production

[Position] Junior Brand Manager

[Function] Marketing

[Reporting Line] Brand Manager

[Employment Type] Permanent

[Compensation] TBD

[Location] Seoul, Korea

[Consultant in charge] Simon S. Kim

COMPANY DESCRIPTION:

Global player in dairy and food production

JOB DESCRIPTION:

Participate in Building Brand Reviews, Strategy and Plans & Execution

• Assists in the development of yearly brand marketing plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities (ATL & BTL communication / activations / promotions / new product development, pricing, PR etc…)

• Leads innovation / activation projects deployment and the integrated activity schedule ensuring consistency with Brand Purpose, including: (1) Liaison with sales dept and partner distributors, (2) Liaison with agencies / briefings & follow ups, (3) Successful activation campaigns (BTL / ATL / Digital / Data driven precision marketing), (4) Successful new product launch (pack design, launch campaign, in-store activation etc), (5) Support innovation / renovation projects from exploration to launch stage by proceeding package, program update and working with related stakeholders

• Drives Out-of-Home marketing projects & implementation; (1) Executes Out-of-Home activations and leads co-branding product development cooperating with partner distributors, (2) Closely monitors market trends and competition, identifying new opportunity / potential to grow Out-of-Home business

• Manages accurate and timely monitoring of business progresses & ROI; (1) Analysis of business results vs KPIs and gap filling activity suggestion when necessary, (2) Analysis of ROI of traditional & digital media and of various campaigns and monitoring budget spend for on-time adjustment of budget / media allocation, (3) Commercial focus and awareness of sales status & KPIs

• Ensure customer centricity through support on category / customer plan (ie Range Review, Category reviews) & customer acquisition in conjunction with the Trade-marketing and sales teams

Develop Consumer & Market Intelligence jointly with Consumer Insights & Innovation Managers

• Work collaboratively with Consumer & Market Insights manager and Innovation manager to generate relevant and actionable market and consumer insights

• Support establishment of monitoring in collaboration with Innovation and CMI managers of market trends, innovations and competitor activities

JOB REQUIREMENTS

With minimum 3-4 years of proven experiences in brand/product management (preferably in FMCG/food marketing).

• Self-motivated, high passion to grow

• Ability to work independently

• Strong business mindset, analytical power

• Good communication skill with both local and global

• Open-minded, practical creativity, and result oriented

• Digital marketing literacy

• Package design development

• Innovation / product development

• Financial management skills

• Consumer insights & market research acumen

• Agency/vendors management

If you are interested, please contact simon.kim@rp4rp.com +82-10-4118-2178