Digital Marketing Specialist

[Company / Industry] Global leader in 3D printing solutions / 3D printing

[Position] Digital Marketing Specialist

[Function] Marketing

[Reporting Line] Marketing Team Leader, Korea

[Employment Type] Permanent

[Compensation] TBD

[Location] Korea

[Consultant in charge] Simon S. Kim

Company Description: A manufacturer of 3D printers and 3D production systems for office-based rapid prototyping and direct digital manufacturing solutions

 Job Description: 

• Formulate digital marketing strategy and ensure effective implementation of digital marketing programs / campaigns that serve the regional goals and business objectives.

• Promote the company's online brand visibility and improve its digital experience by working closely with the regional/corporate Digital Marketing team.

• Localization of the company's global website and maintain the local website to well perform as a content hub as well as customer engagement platform.

• Drive healthy traffics to the local website that convert to Korean business opportunities through a strong digital media strategy such as SEO, content marketing, keyword search and other paid media campaigns.

• Develop email campaigns using Marketo based on deep understanding of target audiences and customer journey.

• Plan/develop local content tailored for various Stratasys social media channels in alignment with the corporate editorial calendar.

• Support key marketing events in Korea to maximize awareness and demands.

• Define tactics, set schedules, and manage budgets to ensure timely delivery of all programs.

• Track and present detailed ROI analysis and display agility in modifying marketing plans according to market responses.

• Other duties as assigned.

Job Requirements:   

• 5+ years’ relevant experience in digital marketing campaigns

• Hands-on experience developing and managing web properties

• Hands-on experience developing digital campaigns including EDM, landing pages etc.

• Expertise in SEO or keywords search strategy especially on Naver and Google

• Expertise in paid media campaigns including display Ads and paid social, re-marketing etc.

• Experience managing and collaborating with 3rd party vendors

• Proficient with web analytics applications (ex: Google Analytics) and Webmaster tools.

• Fluency in English, excellent written and verbal communication skills

• Highly self-motivated, independent, detailed-oriented, ability to work under pressure to meet tight deadlines and adapt to changes.

[Preferred Qualifications]

• Google Anlytics certification

• Familiarity with Marketo / Sitecore / Salesforce

• Work experience in Marketing Agency

If you are interested, please contact simon.kim@rp4rp.com  +82-2-6123-0100