Brand Manager

[Company / Industry] Global Dairy and Food Company / Food Production

[Position] Brand Manager

[Function] Marketing

[Reporting Line] North Asia Marketing Manager

[Employment Type] Permanent

[Compensation] TBD

[Location] Seoul, Korea

[Consultant in charge] Simon S. Kim

COMPANY DESCRIPTION:

Global player in dairy and food production

JOB DESCRIPTION:

[Brand Strategy Definition & Execution]

• Drive conjointly with global team growth strategy of brand in Korea, including communication, portfolio and innovation strategies

• Identification of growth opportunities based on holistic diagnostic of brand strengths, weaknesses, consumer and market trends

• Develop yearly marketing plan to deliver against identified growth opportunities (ATL & BTL communication / activations / promotions / new product development, pricing, PR etc…) and align with global team

• Drives successful implementation of marketing plans, including:

- Liaison with sales dept and partner distributors

- Liaison with agencies / briefings & follow ups

- Successful activation campaigns (BTL / ATL / Digital / Data driven

precision marketing)

- Successful new product launch (pack design, launch campaign,

in-store activation etc)

• Drives accurate and timely monitoring of business progresses & ROI

- Analysis of business results vs KPIs and gap filling activity suggestion

when necessary

- Analysis of ROI of traditional & digital media and of various campaigns and

                  on-time adjustment of budget / media allocation

- Commercial focus and awareness of sales status & KPIs

• Ensure customer centricity through support on category / customer plan (ie Range Review, Category reviews) & customer acquisition in conjunction with the Trade-marketing and sales teams

[Develop Consumer & Market Intelligence jointly with Consumer Insights & Innovation Managers]

• Work collaboratively with Consumer & Market Insights manager and Innovation manager to generate relevant and actionable market and consumer insights

• Drives establishment of monitoring in collaboration with Innovation and CMI managers of market trends, innovations and competitor activities

• Ensures that market and consumer programs are designed and executed appropriately, in collaboration with CMI manager

[Drive Successful Innovation Jointly with North Asia Innovation Manager]

• Lead or support innovation / renovation projects from exploration to launch stage in strong partnership with Innovation manager and global brand team

• Meet innovation targets (inno rate, profitability, time to market) in full compliance with Bel innovation process

[Manage Brand P&L]

• Manages brand P&L for Korea

• Optimizes timely budget allocation by activity, amount and phasing depending on brand strategy / business needs

• Maximizes synergies with partner agencies and amount / level of service

JOB REQUIREMENTS

• Minimum 4-6 years of experience in marketing and recent experience as a brand manager or equivalent

• A solid and holistic understanding of FMCG business & consumers

• Fluent and independent in strategy set up, marketing strategies & tactic, project management and P&L management

In particular, skills required are:

• Strategic planning

• P&L management of the responsible brands

• Business steering

• Communication & media strategy, creative development experience

• Digital marketing literacy

• Package design development

• Pricing strategy

• Innovation / product development

• Project management

• Consumer insights & market research acumen

• Analytical skill (quantitative/qualitative)

• Agency/vendors management

• bilingual in English and Korean - knowledge of French is a plus

If you are interested, please contact simon.kim@rp4rp.com +82-10-4118-2178