Brand Manager

[Company / Industry] Global Dairy and Food Company / Food Production

[Position] Brand Manager

[Function] Marketing

[Reporting Line] North Asia Marketing Manager

[Employment Type] Permanent

[Compensation] TBD

[Location] Seoul, Korea

[Consultant in charge] Simon S. Kim

COMPANY DESCRIPTION:

Global player in dairy and food production

JOB DESCRIPTION:

[Implement brand marketing actions plan]

• Participate in briefing agencies

• Recommend consumer promotions (strong leverage digital) and partner shop communications

• Implement marketing activation for retail (Digital campaign / Promo, POSM, PR…) and for Food Service (chef demo arrangements, POSM for Partner cafes, sales leaflet…)

• Manage local BTL marketing agencies (Promo, Web, PR, Design, etc…)

• Monitor the performance of each action plan vs. KPIs

• Manage the budget for advertising and promotion

[Engage new product and category launch]

• Lead new product nutrition & pack design development

• Lead new category development

• Support new product launch plan (including market positioning, pricing, promotion and advertising) execution with business partners

• Support qualitative and quantitative research preparation & follow-up

[Participate in building brand reviews, strategy, and plans]

• Analyze co-branded or our brand performances, and recommend follow-up/new action plans

• Support Marketing Manager in preparing Brand review (part of annual business review), Budget, and annual marketing plan

• Actively join the discussion with the agency and global brand team in defining the key elements of brand ideas/positioning

[Gain environment and market understanding]

• Be conscious and regularly update socio-economic trend

• Gain full knowledge of cheese inside offer and segmentation

• Update and analyze retail/consumer panel, and partner’s monthly data regularly

• Track the best practices of direct & indirect competitors’ (snack, dessert, alcohol mates) activities – Pricing, promo, new product, consumer communication, etc.

• Utilize category and consumer insight to identify growth opportunities and drive innovation in product development

[Operational marketing tasks]

• Day-to-day contact/debriefing to agencies

• Bring answers to operational queries and requests from internal and external contacts (Global brand team, APAC, Distributor, Marketing agencies, etc…)

• Organize marketing related meetings and workshops preparation

• Any ad-hoc tasks requested

JOB REQUIREMENTS:

• Minimum 10 years’ experience in multinational FMCG marketing (food marketing preferred)

• New product launch experience preferred

• Major in Marketing/Business Administration preferred

• Excellent communication skills needed in both Korean and English, verbal and written

• Excellent use of MS Office, especially Power Point and Excel

• Written and Oral Presentation Skills

• Multitasking, yet hands-on to details and highly organized

• Self-motivated, high passion to grow

• Autonomous

• Proactive, takes initiatives, idea generator

• Open minded & curious

• Clear interest in working in International environment, able to work effectively with people of different cultures

• French company experience / French speakers preferred (not a must)

If you are interested, please contact simon.kim@rp4rp.com +82-10-4118-2178