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    Simon S. Kim
    Sep 15, 2021
      ·  Edited: Mar 25

    Brand Manager

    in Current Job Openings

    [Company / Industry] Global Dairy and Food Company / Food Production

    [Position] Brand Manager

    [Function] Marketing

    [Reporting Line] North Asia Marketing Manager

    [Employment Type] Permanent

    [Compensation] TBD

    [Location] Seoul, Korea

    [Consultant in charge] Simon S. Kim


    COMPANY DESCRIPTION:

    Global player in dairy and food production


    JOB DESCRIPTION:


    [Brand Strategy Definition & Execution]

    • Drive conjointly with global team growth strategy of brand in Korea, including communication, portfolio and innovation strategies

    • Identification of growth opportunities based on holistic diagnostic of brand strengths, weaknesses, consumer and market trends

    • Develop yearly marketing plan to deliver against identified growth opportunities (ATL & BTL communication / activations / promotions / new product development, pricing, PR etc…) and align with global team

    • Drives successful implementation of marketing plans, including:

    - Liaison with sales dept and partner distributors

    - Liaison with agencies / briefings & follow ups

    - Successful activation campaigns (BTL / ATL / Digital / Data driven

    precision marketing)

    - Successful new product launch (pack design, launch campaign,

    in-store activation etc)

    • Drives accurate and timely monitoring of business progresses & ROI

    - Analysis of business results vs KPIs and gap filling activity suggestion

    when necessary

    - Analysis of ROI of traditional & digital media and of various campaigns and

    on-time adjustment of budget / media allocation

    - Commercial focus and awareness of sales status & KPIs

    • Ensure customer centricity through support on category / customer plan (ie Range Review, Category reviews) & customer acquisition in conjunction with the Trade-marketing and sales teams


    [Develop Consumer & Market Intelligence jointly with Consumer Insights & Innovation Managers]

    • Work collaboratively with Consumer & Market Insights manager and Innovation manager to generate relevant and actionable market and consumer insights

    • Drives establishment of monitoring in collaboration with Innovation and CMI managers of market trends, innovations and competitor activities

    • Ensures that market and consumer programs are designed and executed appropriately, in collaboration with CMI manager


    [Drive Successful Innovation Jointly with North Asia Innovation Manager]

    • Lead or support innovation / renovation projects from exploration to launch stage in strong partnership with Innovation manager and global brand team

    • Meet innovation targets (inno rate, profitability, time to market) in full compliance with Bel innovation process


    [Manage Brand P&L]

    • Manages brand P&L for Korea

    • Optimizes timely budget allocation by activity, amount and phasing depending on brand strategy / business needs

    • Maximizes synergies with partner agencies and amount / level of service


    JOB REQUIREMENTS


    • Minimum 4-6 years of experience in marketing and recent experience as a brand manager or equivalent

    • A solid and holistic understanding of FMCG business & consumers

    • Fluent and independent in strategy set up, marketing strategies & tactic, project management and P&L management


    In particular, skills required are:

    • Strategic planning

    • P&L management of the responsible brands

    • Business steering

    • Communication & media strategy, creative development experience

    • Digital marketing literacy

    • Package design development

    • Pricing strategy

    • Innovation / product development

    • Project management

    • Consumer insights & market research acumen

    • Analytical skill (quantitative/qualitative)

    • Agency/vendors management

    • bilingual in English and Korean - knowledge of French is a plus

    If you are interested, please contact simon.kim@rp4rp.com +82-10-4118-2178

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