Brand Manager | rightpersonkorea

[Company / Industry] Global Dairy and Food Company / Food Production

[Position] Brand Manager

[Function] Marketing

[Reporting Line] North Asia Marketing Manager

[Employment Type] Permanent

[Compensation] TBD

[Location] Seoul, Korea

[Consultant in charge] Simon S. Kim

COMPANY DESCRIPTION:

Global player in dairy and food production

JOB DESCRIPTION:

[Brand Strategy Definition & Execution]

Drive conjointly with global team growth strategy of brand in Korea, including communication, portfolio and innovation strategies
Identification of growth opportunities based on holistic diagnostic of brand strengths, weaknesses, consumer and market trends
Develop yearly marketing plan to deliver against identified growth opportunities (ATL & BTL communication / activations / promotions / new product development, pricing, PR etc…) and align with global team
Drives successful implementation of marketing plans, including:

- Liaison with sales dept and partner distributors

- Liaison with agencies / briefings & follow ups

- Successful activation campaigns (BTL / ATL / Digital / Data driven

precision marketing)

- Successful new product launch (pack design, launch campaign,

in-store activation etc)

- Analysis of business results vs KPIs and gap filling activity suggestion

when necessary

- Analysis of ROI of traditional & digital media and of various campaigns and

on-time adjustment of budget / media allocation

- Commercial focus and awareness of sales status & KPIs

Ensure customer centricity through support on category / customer plan (ie Range Review, Category reviews) & customer acquisition in conjunction with the Trade-marketing and sales teams

[Develop Consumer & Market Intelligence jointly with Consumer Insights & Innovation Managers]

Work collaboratively with Consumer & Market Insights manager and Innovation manager to generate relevant and actionable market and consumer insights
Drives establishment of monitoring in collaboration with Innovation and CMI managers of market trends, innovations and competitor activities
Ensures that market and consumer programs are designed and executed appropriately, in collaboration with CMI manager

[Drive Successful Innovation Jointly with North Asia Innovation Manager]

Lead or support innovation / renovation projects from exploration to launch stage in strong partnership with Innovation manager and global brand team
Meet innovation targets (inno rate, profitability, time to market) in full compliance with Bel innovation process

[Manage Brand P&L]

Manages brand P&L for Korea
Optimizes timely budget allocation by activity, amount and phasing depending on brand strategy / business needs
Maximizes synergies with partner agencies and amount / level of service

JOB REQUIREMENTS

Minimum 5-7 years of experience in marketing and recent experience as a brand manager or equivalent
A solid and holistic understanding of FMCG business & consumers
Fluent and independent in strategy set up, marketing strategies & tactic, project management and P&L management

In particular, skills required are:

If you are interested, please contact simon.kim@rp4rp.com +82-10-4118-2178