[Company / Industry] Global Medical Device Company / Healthcare
[Position] Marketing Director
[Reporting Line] VP of Marketing, APAC
[Employment Type] Permanent
[Location] Seoul, Korea
[Consultant in charge] Simon S. Kim
Global Medical Device Company specializing in dental devices
[Essential Duties and Responsibilities]
Develop business plans, product positioning and budgets for the Marketing dept. in support of business objectives
Oversee market research, monitor competitive activity and identify customer needs
Direct/Manage a range of professional and consumer marketing-oriented projects (market research studies, brochures, category building initiatives etc);
Direct/Lead analysis of reports tracking the growth of the business (including forecasting of forthcoming business trends); post-sales duties (researching status of customer orders, providing information on possible product problems, forecasting for designated product lines.
Liaise, develop and lead marketing efforts in cooperation with the APAC marketing team
Liaise with clinical and sales to develop new products or enhance existing products/product lines;
Interact with professional customers through company channel marketing programs
Develop and implement all marketing activities, including all professional, practice and creative development, collateral materials, localization, translation and distribution, and adjustments to International markets needs and laws;
Provide evaluation of marketing situation and plan for capacity to meet future growth
Direct/lead budget oversight for all marketing initiatives
Establish and support a culture that encourages collaboration and inclusiveness across the various functions, and ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources
Ensure the development and coaching of team members to ensure a strong talent pipeline.
Build and strengthen professional marketing capability in the region.
Be an active member of the KLT leadership team and APAC Marketing leadership team providing insight and input as part of business reviews and related activities
Develop strong relationships with key customers and opinion leaders. Develop key relationships with thought-leaders and relevant key opinion leaders in the region
Keen understanding of the issues including but not limited to clinical issues, competitors, pricing, competitive strategies etc. Represents the company at customer facing events such as educational forums and customer meetings
Bachelor’s degree is required, Master’s degree is preferred
A minimum of 12 years of related work experience is required, Experience in a commercial capacity, i.e., sales, marketing, business development is an advantage
Direct people management experience is required
Experience with Marketing Excellence/Mastery, including Launch Excellence principles is required. Experience in product development including needs assessment, portfolio management and product lifecycle management is preferred.
Strong business partnering skills and collaboration across multiple groups and organizational levels (internal and external) and excellent verbal and written English and Korean communication skills are required.
Excellent influencing skills and ability to develop customer relationships required.
This position may require up to 30% travel including both domestic and/or international and is based in Korea.