[Company / Industry] Personal Peripherals / Consumer Electronics
[Position] Gaming Marketing Manager
[Function] Business Development / Marketing
[Reporting Line] Senior Category Manager
[Employment Type] Permanent
[Compensation] TBD
[Location] Seoul, Korea
[Consultant in charge] Simon S. Kim
Company Description:
World Leader in Computer peripherals
The Position:
Gaming marketing manager is instrumental in the development and execution of the Company's Gaming brand strategies in Korea. Drive Company's brand as #1 gaming gear brand in e-sports scene, the gear of choice for gamers, engage with gamers and e-sports fans to help drive brand equity and revenue.
Job Description:
Develop and lead 360 approach to the consumer journey with: digital, PR, social, partnership, point of sales, localization and more.
Develop and lead digital strategies for gaming that drive business by optimizing our digital marketing mix, driving more traffic to Etail pages and making more our product content more SEO driven
Develop and lead new business with gaming titles, e-sports teams, streamers, Influencers and new media and work closely with them
Plan and execute on & offline event/sponsorship with key gaming/e-sports partners
Lead to develop best in class POSM & optimize local digital assets to strengthen retail/etail visibility and brand awareness
Own overall marketing insights, reporting and tools, including KPIs setup and measures on ROI, to ensure successful measurement and consistently deriving insights from results
Collaborate with relevant departments (Regional team / Internal Category & Sales team / Agencies) to drive success in gaming business, identify key players and coordinate actions
Job Requirements:
+5 years in Marketing experience with strong familiarity of paid media campaigns, strategies and tactics
A proven track record in the implementation of successful digital marketing campaigns in consumer industry (Display, SEO, paid/owned social, etc.)
Understanding of esports and how to build effective gaming communications
General Knowledge of IT & gaming industry
Good understanding of broader online and offline marketing mix and marketing attribution
Experience managing and influencing digital media agencies to drive measurable KPIs and results
Strong attention to detail with effective communication, analytical and organizational skills
Able to independently structure and manage workflow and priorities
University Bachelor or above
Above all, passion for the gaming industry and e-sports world
If you are interested, please contact simon.kim@rp4rp.com +82-2-6123-0100