To conduct Industry, Academic & Government based customer and market analysis to identify key opportunities across the Company's Business Units. Align and collaborate with BU Marketing, Group Marketing, to develop tailored marketing programs that align with industry and government roadmaps. To collaborate with local marketing communication teams to maximise lead generation and return on marketing investment (ROMI). To work closely with business units for the commercialisation process of NPI including alignment on value proposition, commercial readiness and introduction plans.
Target market sensing and market intelligence
Plan and design industry focused campaign, tactics along with company strategy and focus
[KEY PERFORMANCE MEASURES]
Market sensing and segment report
Opportunity generation and lead conversion
Internal communication and engagement with business units, alignment with the business objectives, content, and target customers
Work with marketing communication team to develop precision marketing campaigns
Engage and communicate with defined industry KOL’s and key accounts.
Develop, manage industry segment media coverage
Other tasks assigned by line manager
[EDUCATION / QUALIFICATIONS]
Relevant science degree essential, additional business qualification desirable
[PROFESSIONAL SKILLS / ABILITIES]
Minimum 2 years’ experience in related industry segment